Reviews & follow-up
You’re not losing jobs because your work is bad. You’re losing them in the minutes after — the review that never got asked for, the missed call that never got a text back. I automate both, so the follow-up happens every single time without you having to remember it.
The problem
71%
of consumers won’t even consider a business rated below 3 stars.
The bar to compete in your city is roughly 20+ reviews at 4.5 stars. Your happy customers would leave them — but happy customers forget within hours, and you’re already driving to the next job. The trade with more reviews isn’t doing better work. They’re just asking, every time.
85%
of missed callers never try again — they just call your competitor.
Around 27% of calls to home-service businesses go unanswered — you’re in an attic, on a ladder, or elbow-deep in a panel. That customer already picked you. The only question is whether anything catches them in the thirty seconds before they dial the next name.
The review engine
The trigger fits how you already work — no new app to learn. If you run your jobs through an invoicing or field-service tool, I hook into it: job closed, request sent. If you don't, the trigger is as simple as marking a job done or firing off one text. Either way, the ask goes out while the customer is still standing in front of the work, happy.
The customer gets a short, personal-sounding text with a link that opens straight to the leave-a-review box — no hunting through Google. If nothing happens, one reminder goes out a few days later. Then it stops. No pestering, because a pestered customer is worse than no review.
Five stars gets a real thank-you, not a canned one — reviewers notice, and so does the next customer reading through. Responses go up within 48 hours, so your profile always reads like a business that's paying attention.
When a rough one lands, I draft a calm, professional response within 48 hours and send it to you for approval before it posts. You stay in control of your own voice; nothing goes out heated. Ignoring a bad review looks guilty — a measured response next to it usually says more about you than the review does.
Missed-call text-back
The moment a call to your business goes unanswered, a text goes back — within about fifteen seconds: “Sorry we missed you! Reply here and we’ll get you scheduled fast.” That one message changes what the customer does next. Instead of dialing the next name on the list, they reply — because replying is easier, and now they’re in a conversation with you instead of a search results page.
You answer the replies — it’s your number, your customer, your conversation. The text-back doesn’t handle the job for you; it’s a foot in the door that buys you the twenty minutes until you’re off the ladder. You pick the thread up when you can, and the job that would have gone next door is still yours. If you’d rather those calls got answered outright — job details taken, appointment booked, at 2am — that’s the smart voicemail, a $49-a-month add-on alongside this. The text-back is a text after a call rings out on your line; the smart voicemail answers the call itself. You can run both.
Why this actually runs
Plenty of marketers promise follow-up and deliver a good intention. My day job is building automation systems at Amazon — this is the same discipline pointed at your business. The triggers, the texts, and the reminders are monitored software, not a task on somebody’s to-do list. It ran last Tuesday at 4pm, and it’ll run next Tuesday at 4pm, whether or not anyone remembers.
And you’ll see it working: every review earned and every call caught shows up in your one-page monthly report.
The job after the job
A happy customer will leave a review — if somebody asks, at the right moment, without nagging.
Ownership
All registered to you from day one. If we ever part ways, it all stays with you. Plenty of marketing companies hold this stuff hostage. I put it in writing that I won’t.
Follow-up is one part of one system. The Google Business Profile gets you found, the website turns the click into a call, and this is what makes sure the call — and the customer behind it — actually sticks. I don’t sell the pieces separately, because separately they leak.
Free visibility report
Send me your business name. Within 48 hours I’ll send back a simple visibility report showing your Google Maps presence, profile, website, reviews, nearby competition, and the first things I’d improve.
It is a smaller version of the report clients receive every month. No sales call required. If you want, I can also walk you through it afterward.
Or skip the form
Call (480) 447-6689Text (480) 447-6689blake@builtlocalaz.com
Serving Phoenix, Mesa, Gilbert, Chandler, Scottsdale, Queen Creek, San Tan Valley, Tempe, Gold Canyon, Apache Junction and surrounding areas. In-person consultations available.